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Private concierge · Morocco

Morocco,
quietly arranged.

Concierge and lifestyle management for travellers, residents and homeowners who would rather the details were simply taken care of: journeys, homes, tables and introductions, handled by people who live here.

We reply personally, usually within a few hours.

A quiet riad courtyard with palms and a patterned zellige floor
The Menara pavilion in Marrakech reflected in its basin
A desert camp in Agafay facing the snow-capped Atlas
A quiet riad courtyard with palms and a patterned zellige floor

Lavish Morocco

Not a travel agency.

A travel agency sells you a trip. We look after you: before you arrive, while you are here, and long after you have left.

One point of contact who learns how you like things done, and quietly makes them happen. Our Morocco is the one most visitors never see: private houses, trusted hosts, and the people who open the right doors.

Our philosophy

How we work

Four steps, and one person throughout.

  1. 01

    Conversation

    It begins with a conversation, not a form. We listen for what you want from Morocco, and for what you would rather avoid.

  2. 02

    Composition

    We compose a proposal around you: where to stay, how to move, what to see, and when to do nothing at all. Everything in it is something we have checked ourselves.

  3. 03

    Presence

    While you are here, one person looks after you, reachable on WhatsApp, adjusting quietly as plans change.

  4. 04

    Afterwards

    We remember how you like things done, so the next visit begins further along.

Experiences

Starting points, not packages

Each one is shaped around you. Take one as it is, combine several, or ask for something else entirely.

All experiences

A line of travellers crossing high sand dunes under a pale sky

The Deep South

A Night in the Erg Chebbi

A private camp among the great dunes of Merzouga.

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A carved plaster riad courtyard with a fountain, zellige tiles and cedar doors

Fez & Marrakech

A Riad of Your Own

A whole house in the old city, and a household to look after you.

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The red rock arch of Legzira beach on the Atlantic coast

Agadir & the Atlantic

The Atlantic Coast

Our home ground: red arches, argan country and the road north.

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Shelves of hand-painted Moroccan ceramic plates and bowls

Fez & Marrakech

Makers and Workshops

Ceramicists, weavers and metalsmiths, by appointment.

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What we stand for

True luxury is not loud.

Discretion

We work in the background of our clients’ lives. The best service is the service you never had to ask for.

Cultural reverence

Morocco is not a backdrop for what we do. It is the point. We work with its craftspeople, its hosts and its traditions, never around them.

Relationships

Every client becomes a relationship: a name, a story, a set of preferences we hold and honour across every visit.

One standard

A restaurant booking and a private desert camp receive the same care. We do not adjust our standards to the size of the request.

When you are ready

Tell us what you have in mind.

A few lines is enough to begin. We reply personally, usually within a few hours.